Shining in São Paulo! Penglai Marine Demonstrates Strength at Fi South America

As the largest and most professional annual event in the South American food ingredients industry, Fi South America (Brazil International Food Ingredients Exhibition) grandly kicked off from August 26 to 28. Focusing on the fields of food ingredients, health raw materials and natural raw materials, the exhibition attracted more than 260 top global suppliers from over 50 countries. Leveraging Brazil's market advantages—being the geographical center of South America with a population of over 200 million, and its food ingredients market scale expected to grow from USD 22.4 billion to USD 23.75 billion between 2023 and 2028—it has become a core platform for global enterprises to deepen their presence in the South American market.

Penglai Marine (Shandong) Co., Ltd., a professional manufacturer of calcium, magnesium and zinc mineral salts, traveled to participate in the exhibition. On one hand, it received new and existing customers with enthusiastic services and deepened cooperative bonds; on the other hand, it made a grand appearance with its core product "direct compression granular compound nutritional fortifier". Relying on the product's solid strength and industrial professionalism, the company stood out, not only gaining widespread attention but also fully demonstrating the technical strength and international competitiveness of Chinese mineral salt enterprises.

Penglai Marine's booth was popular since the opening of the exhibition. The staff, with full enthusiasm and professional attitude, built a bridge of trust with new and existing customers. When facing new customers visiting for the first time, the team gave a comprehensive introduction, covering the company's strength in the food ingredients field, the full-link quality control system, and the full-range product matrix. Special focus was placed on the "direct compression granular compound nutritional fortifier"—by decomposing the product value layer by layer, customers could intuitively perceive its core advantages: it can be directly used in tablet production; relying on mature dry and wet dual-process technologies, it has strong fluidity, high stability and excellent anti-caking performance; its microbial and foreign matter indicators remain stable for a long time. Its application scenarios cover multiple fields: it can be used as a fortifier in the food industry (suitable for baked food, trace element supplementary health food and beverages), as a tablet filler and capsule raw material in the pharmaceutical field, and also applicable to the production of feed additives. The professional and detailed explanation attracted many new customers to stop by, and many of them exchanged contact information on the spot, clearly expressing their willingness to deepen communication and explore cooperation in the future.

For long-term cooperative existing customers, Penglai Marine's team deepened the connection through more warm interactions: they listened carefully to the product usage feedback and jointly discussed customized cooperation directions based on the needs of the South American market. The existing customers highly recognized Penglai Marine's "long-term stable product quality + efficient responsive service" and all expressed their expectation to continue deepening cooperation, which became the most intuitive "strength endorsement" at the exhibition site.

Penglai Marine's layout at this exhibition went far beyond "product display"—it aimed to accurately capture industry trends. Against the backdrop of the global popularity of healthy eating concepts, Brazilian consumers' demand for "natural, organic and additive-free" ingredients continues to grow, and Penglai Marine will launch a series of products tailored to this trend. At the same time, its emphasis on sustainable procurement, green production and environmentally friendly packaging in the production process is in line with the current global wave of sustainable development, further winning customer favor.

From China to South America, this cross-continental exhibition has opened a new channel for Penglai Marine to deepen its presence in the South American market—not only consolidating its existing market share but also expanding diversified business channels. In the future, relying on its outstanding product quality and forward-looking market strategy, Penglai Marine will surely continue to deliver outstanding results in the South American and even global food ingredients markets.