Innovation
How will Penglai Ocean meet the challenges under the "tariff" storm?
Published Time:
2025-04-15
Author:
Against the current backdrop, the United States has repeatedly imposed additional tariffs on China, resulting in challenges for foreign trade, including rising supply chain costs, shrinking market demand, and increased uncertainty surrounding international rules.
In the current context, the United States has repeatedly imposed additional tariffs on China, and foreign trade faces challenges such as rising supply chain costs, shrinking market demand, and increased uncertainty in international rules. Faced with the difficulties caused by the substantial increase in tariffs, many companies are trying to cope with the challenges and mitigate risks. I wonder how Penglai Ocean will overcome these challenges and break through the deadlock?
Next, I will explain from four perspectives: "thickness, breadth, depth, and distance":
1. Leverage the company's "thickness" to demonstrate its strength and speak with strength
Established 30 years ago, Penglai Ocean has become a high-tech enterprise integrating the research and development, production, sales, and service of biotechnology products. We firmly believe that quality comes first and innovation is continuous, and the future of the company will be brighter. We have established a complete production and quality management system, and our product quality meets the requirements of national standards, the Chinese Pharmacopoeia, the United States Pharmacopoeia, and the British Pharmacopoeia. Recently, Penglai Ocean's anhydrous magnesium citrate obtained the US Self-GRAS certification and FDA market access license, adding a significant endorsement to Penglai Ocean's international journey. Our anhydrous magnesium citrate has strong solubility, is easily soluble in water, and has higher absorption rate; it is stable in properties, has strong hygroscopicity, and is stored tightly to maximize product purity; the production fineness can be adjusted according to user needs. In the face of the international situation, our company will continue to improve product added value, accelerate digital transformation and product research and development innovation, enhance product competitiveness through technological means, enhance customer stickiness, and obtain irreplaceable global competitive advantages; secondly, continuously improve labor productivity, improve equipment utilization rate, and significantly reduce costs, using corporate strength to conquer customers.
2. Enhance brand "breadth" and win the market with reputation
In the fiercely competitive mineral salt market, the old saying "good wine needs no bush" seems to face unprecedented challenges. Various mineral salts are constantly emerging on the market, making it difficult for many companies to choose calcium, magnesium, and zinc nutrient fortifiers. As one of the mineral salt suppliers, Penglai Ocean builds its brand with quality and wins the market with reputation. With its profound cultural heritage, advanced technology, and excellent quality, it has won the hearts of many companies, receiving rave reviews. Our company adheres to the development concept of refinement, high quality, and efficiency, relying on modern biotechnology to continuously create products that make human diets healthier. Our company continuously conducts market research and analysis, understands consumer needs and industry development trends, strictly controls product quality, and promptly develops new products and adjusts its own strategies and business models. After years of steady development, we have successfully been awarded as a high-tech enterprise, a "specialized, refined, and new" enterprise, a member unit of the China Food Additives and Ingredients Association, an advanced unit in safe production, a Class A food hygiene unit in Shandong Province, and a "Gazelle Enterprise" in Shandong Province in 2024.
3. Deepen product "depth" and make products "refined, specialized, excellent, and extensive"
We adhere to occupying the market with "quality" and conquering customers with "service," cultivating our own field, making our field specialized, refined, excellent, and unique, achieving "what others don't have, what others have is better than ours, and what others are better than ours is unique." In order to meet market demand, we cultivate existing products, reduce production costs, maximize product efficiency, and actively develop new products, continuously expanding the application of products in the fields of medicine, functional food, industrial manufacturing, feed, cosmetics, tobacco products, etc. To meet the needs of market development, Penglai Ocean recently developed a new product—ultrafine powder nutrient fortifier. This product uses internationally leading ultrafine pulverization technology to refine the particle size of nutrients to the micron level, with an average particle size of less than 10 microns, which can break through the absorption barrier and reach cells directly. The nutrient components exist in a free state, do not need to be digested, and are directly absorbed. The ultrafine powder has a delicate texture, dissolves quickly, and is easy to mix with water, oil, and other media. It can be easily added to various foods and beverages without affecting the original flavor and can be widely used in soft candies, instant powders, chewable tablets or lozenges, freeze-dried fruit crisps, nutritional bars, oral liquids, solid beverages, and other products and nutritional supplements. Once launched, the new product has aroused strong interest from customers at home and abroad, and they are actively discussing cooperation and win-win opportunities, and have also won unanimous praise from customers for our product quality.
4. Look at the company's "distance" and fully explore its potential
In order to stand out in the competition, win more markets, and meet consumer needs, Penglai Ocean cultivates customized product services and unlocks nutritional formulas for customers. Customization can design and produce personalized products and services according to customer needs. Product quality has passed various system certification audits, and our company has successfully obtained 8 trademark registrations, 2 existing invention patents, and 50 utility model patents. Of course, doing a good job in the enterprise requires not only focusing on the present but also looking to the future. Looking to the future, we will fully explore and tap our own potential, build Penglai Ocean's "long board," and strive to achieve overtaking on a curve.
Of course, under the current extreme pressure of equivalent tariffs in the United States, there is a stronger sense of urgency for Penglai Ocean. For our company, there is more initiative, motivation, and effort to develop new markets.
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